The Leonard Riggio Spiral Jetty Visitor’s Center, Valet parking to the right

Well, not yet. But after years of drought, Robert Smithson’s Spiral Jetty is so visible (and walkable), it’s getting so many visitors, the Dia Center is thinking: upgrades. Making the bone-jarring road more accessible; maybe adding some rocks here and there; getting it up out of the water so those pesky salt crystals don’t form on it anymore. As Michael Govan, the Dia’s director, notes, “The spiral is not as dramatic as when it was first built. The Jetty is being submerged in a sea of salt.”
“What we’re conceiving is an exciting, interactive, immersive Spiral Jetty experience. It’ll be educational, and entertaining. With the lake’s salt level where it is right now, you just float. You can’t actually immerse. We’re talking to some of the governor’s economic development folks about fixing that, though. They’re in Salt Lake. And IMAX. Can you imagine Smithson’s movie in IMAX? Oh, and we gotta fix that fence over there.”
Okay, I made that last paragraph up. Basically, all that’s happening is, they’ve surveyed the site, and they realize the Jetty won’t survive if 2,000 people walk across it every year. One potential benefit of rebuilding Spiral Jetty: Journalists might stop pretending it’s missing.
Related: Dia, the Baedeker for the Contemporary Art Grand Tour [bonus non sequitur: post includes the sole remaining excerpts from Plum Sykes’ outline for Bergdorf Blondes]
Update: check out John Perrault’s commentary at ArtsJournal In 25-words or less: “I knew Smithson. Smithson was kinda a friend of mine. A reconstituted Jetty, sir, is no Robert Smithson.”