When I saw this giant eye staring out from the lot at Christie’s, with barely a five-figure estimate, I was sure it was some random photo, ancillary merch. But no, it is the entire video installation, one of the greatest works of the 21st century.
If the price of art meant anything at all, Douglas Gordon’s Play Dead; Real Time (Other Way), 2003, should be like $10 million, easy. That one of the edition of just seven is coming up for auction in the first place is wild. Look at that exhibition history. So many institutions, is there even another copy in private hands?
But with an estimate of just $20-30,000? That is completely bonkers. Is this really who we are as a culture/economy? Do the people with so much money really value this artwork so little?
Srsly, seeing Play Dead at Gagosian, in the gallery where it was made, remains one of the most amazing video art experiences I’ve ever had. It should be installed on life-size screens everywhere. [And, again, it has.]
What’s even more extraordinary than Houston dealer/curator/collector/trustee Janie C. Lee [RIP] owning this piece, is that she apparently bought it from someone else, in 2006. Who TF would unload it so quickly? Some bootlegger, I assume [if so, hmu]. Anyway, while serving on the board of the Menil, Lee was one of the forces behind the creation of the Menil Drawing Institute. And the proceeds of her Christie’s sale will benefit the MDI. So really, you all have no excuse for abiding by this low estimate. Screw anonymous phone bidding; we need to name and shame the underbidders.
[half a day of outrage later update]: OK, it might be the case that this is a single-channel, monitor-based edition of a larger work. The show at Gagosian was titled, Play Dead; Real Time. The press release mentions three works, but does not name them. The stills are captioned, Play Dead; Real Time (Other Way), and are described as a “DVD on monitor” in a “dimensions variable” edition of 7. The installation shot is not captioned. MoMA’s edition of the work, Play Dead; Real Time, does not mention an edition, but is described as a “three-channel” work with two projectors, two screens, and a monitor. Crucially, the videos are different: “19:11 min., 14:44 min. (on large screens), 21:58 min. (on monitor).” Which all differ from (Other Way), which is 23:44. When the work [sic] was installed at Tate in 2013, it was titled, Play Dead; Real Time (this way, that way, the other way), implying that each screen was different. And indeed they were: the two projections move clockwise or counterclockwise and fade to black in between elephant tricks; the monitor work transitions by zooming in and out from the elephant’s eye. The monitor video’s duration is 23:44. If this is indeed a domestically sized element/variation of a larger installation, it should still be priced at between $1 and 3.333333 million, at least.
Lot 123, closing 27 Feb 2026, Douglas Gordon, Play Dead…, 2003, ed. 4/7, est. $20-30,000 [christies]