My first thought on seeing this Jonathan Horowitz masterpiece turn up at auction in Los Angeles was, “Good luck shipping a 12-by-17-foot artwork across the country in this gas crisis.”
And then I was like, waitaminnit, no problem, each of the 286 Coke and Pepsi cans is on its own individual 13×8 inch canvas; racked and stacked, that’s only 206 cubic feet of art, plus some packaging. That’d fit easily in one van.
But then I thought, “Who wants 145 Pepsi paintings in their house? Not me.” And then it hit me. What if you pulled a Jacob Lawrence Migration Series on this, and split it? One person gets to be MoMA and take all the Pepsis, and the other gets to be Duncan Phillips and take all the Cokes. The Pepsi collector could pay 51% for 145 canvases, and the Coke collector 49% for 141. Or maybe that’s too messy, and you just go 50/50? Obviously, you agree to lend your cans whenever the work is to be shown complete. In the mean time, you each just have a wall of your favorite soda, and only your favorite soda, to keep you company.
And half the canvases could easily fit inside a minivan.
Lot 308, 16 Apr 2026: Jonathan Horowitz, Coke/Pepsi, 2012, est. $6-8,000, staring bid is $100 [lamodern]