Poetry using Google Adwords: One

Poetry using Google Adwords: One more non-traditional (at least by contemporary standards) medium for creative expression (besides ebay and amazon reviews, which I mentioned last week.) The difference with adwords, of course, is that it costs you money ($15/thousand views these days). This guy did it in April. I did it in February. 2001.

There are two creative elements of an ad on google, of course: the ad itself, and the keywords it appears on. To drive a little traffic to my site (and to amuse myself, really) I set an ad to appear on searches for “haiku.” It wasn’t that the site that has anything to do with haiku, it was Google’s adword format–which had launched at the end of 2000–which clearly resembled haiku:

Invite visitors
to my cluster of sites
through keyword purchase

While editing this post, I found an interesting article from the Online Journalism Review on the emergence of text ads.