Poetry using Google Adwords: One more non-traditional (at least by contemporary standards) medium for creative expression (besides ebay and amazon reviews, which I mentioned last week.) The difference with adwords, of course, is that it costs you money ($15/thousand views these days). This guy did it in April. I did it in February. 2001.
There are two creative elements of an ad on google, of course: the ad itself, and the keywords it appears on. To drive a little traffic to my site (and to amuse myself, really) I set an ad to appear on searches for "haiku." It wasn't that the site that has anything to do with haiku, it was Google's adword format--which had launched at the end of 2000--which clearly resembled haiku:
to my cluster of sites
through keyword purchase
While editing this post, I found an interesting article from the Online Journalism Review on the emergence of text ads.