May 25, 2002

"Damn you!" campaign results


"Damn you!" campaign results (source:
Google Adwords)




Findings:

  • The low number of searches/impressions for Varda and Maysles was surprising, as was the high rate (2x) of Wes Anderson searches vs PT Anderson and Soderbergh. And this was a week when PT Anderson had a movie debuting at Cannes. It could be that the high quality of search results for Soderbergh and PT Anderson (both of which lead with eponymous and actively updated fansites, Soderbergh.net and PTAnderson.com, respectively) may lead to faster search "resolution" than for Wes.
  • The ads were generally effective, with clickthrough rates falling within--and in some cases, on the high end of-- ranges reported for online ads.
  • It is heartening to see that the two directors who inspired me most have the highest clickthrough rates. The "greg.org factor" is a subjective ranking of "most inspirational," I guess. To date, both Varda and Soderbergh have three explicit mentions/discussions on the site. Varda was an inspiration to get going, and Soderbergh was critical to getting through production and editing. Maysles is hugely important, too, but frankly, more for the documentary project that launched the site than for Souvenir. The Magnificent Andersons are inspiring more for their ability to pursue and realize their singular visions at such an early stage in their careers. (Some people call that ability "final cut," like in Guardian interview with Paul Thomas Anderson aboutMagnolia.) (Oh, and we called straight-on, centered, camera angles "Andersons" after Full Frontal, which has it's own behind-the-cameras website. (Although it's not in real time; the film's sliding release date means that "Week 3" lasts for months on the site.) Interesting to you? Interesting to me.

  • Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

    Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

    comments? questions? tips? pitches? email
    greg [at] greg [dot ] org

    find me on twitter: @gregorg

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    first published: May 25, 2002.

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