June 10, 2003

On Taste Tribes

via Boingboing: On Mindjack, Joshua Ellis writes at length about what he calls Taste Tribes, friendship by cultural affinity--liking people who like the same stuff. Blogs are the engines for the smarter artist/chiefs of their own taste tribes.

shagpad logoI cooked something up along those lines in 1999 at Shagpad, which was based on the Austin Powerish, Abercrombie & Fitchy theory that people bought stuff in direct relation to its ability to get them laid. Or as the VC-Powerpoint presentation-ready slogan goes, "Shagpad.com leverages web and e-commerce technology to monetize aspirational lifestyle portfolios that facilitate getting mad play." The idea came out of some client work which became, in part, Pop.com (They chose the wrong part, I thought.) At Shagpad are a couple of essays that are not quite embarassing enough to take offline (and besides, the buy-this-lifestyle Amazon links usually pay the hosting).

[Update: It should be noted that I peeled off my friend Jeff's last name; he's a sculptor in Red Hook, and the Google searches were beginning to cramp his style. Now that Wallpaper* has declared Red Hook trendy, I'll probably have to change that, too. Aaron, you have my sympathy.]

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

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first published: June 10, 2003.

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