“It’s Nike Ground! This revolutionary project is transforming and updating your urban space. Nike is introducing its legendary brand into squares, streets, parks and boulevards: Nikesquare, Nikestreet, Piazzanike, Plazanike or Nikestrasse will appear in major world capitals over the coming years…”
And where does this new and friendly revolution begin? Oh, where so many of western civ’s not-so-great-after-all ideas heil from: Austria. “Starting from 1 January 2004 Karlsplatz (in Vienna) is going to be called Nikeplatz.”
! indeed.
[via Archinect]
[update: this turns out to be art by 0100101110101101.org, which released it’s press release Oct. 10, four days after Nike denied its involvement, and a full three days before Archinect or I posted it. Don’t let the facts get in the way of a good conclusion, I guess.]
[update 2: and to answer reader Chris’s question, no, all of Austria’s not all that bad after all. Schwarzenegger’s our problem now, anyway.]
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the making of, by greg allen