Weblog about Filmmaking about Nike

It's not just for banner ads anymore.

Nick, Choire & co. launched Art of Speed, a weblog-formatted microsite for Nike that'll run for three weeks on Gawker.

Art of Speed runs with ideas about filmmaking and web-based marketing that got a lot of attention in the BMWFilms campaign. Through Ridley Scott's production company, BMW commissioned established directors (John Frankenheimer, John Woo, Guy Ritchie) to create short films with independent narratives, but two recurring stars: the cars, and that guy from Croupier.

After BMW, Ford, JWT and Atom Films launched Focus in Films, a series of forgettable shorts by "independent filmmakers" starring the Ford Focus. Nike's approach, to ask "15 talented young filmmakers" to make shorts on the idea of speed, follows Ford's strategy. But as Gawker's post points out, this kind of sponsor-driven programming "can be done well, or badly." I'm hoping Gawker's Art of Speed is the former.

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

find me on twitter: @gregorg

about this archive

Posts from May 2016, in reverse chronological order

Older: April 2016

recent projects, &c.


chop_shop_at_springbreak
Chop Shop
at SPRING/BREAK Art Show
curated by Magda Sawon
1-7 March 2016

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eBay Test Listings
Mar – Dec 2015
about | proposte monocrome, rose

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It Narratives, incl.
Shanzhai Gursky & Destroyed Richter
Franklin Street Works, Stamford
Sept 5 - Nov 9, 2014
about | link

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TheRealHennessy Tweets Paintings, 2014 -
about

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Standard Operating Procedure
about | buy now, 284pp, $15.99

CZRPYR2: The Illustrated Appendix
Canal Zone Richard Prince
YES RASTA 2:The Appeals Court
Decision, plus the Court's
Complete Illustrated Appendix (2013)
about | buy now, 142pp, $12.99

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"Exhibition Space"
Mar 20 - May 8 @apexart, NYC


HELP/LESS Curated by Chris Habib
Printed Matter, NYC
Summer 2012
panel &c.


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Destroyed Richter Paintings, 2012-
background | making of
"Richteriana," Postmasters Gallery, NYC

czrpyr_blogads.jpg
Canal Zone Richard
Prince YES RASTA:
Selected Court Documents
from Cariou v. Prince (2011)
about | buy now, 376pp, $17.99

archives