Errol Morris’s series of John Kerry ads are powerful precisely because they don’t use any of the tactics–treacly hagiography, deceitful misrepresentations, fear-baiting, or mudslinging–that are the mainstay of politician-produced political ads.
He interviewed hundreds of people who voted for Bush in 2000 who are now voting for John Kerry and captured their individual stories and reasons for switching. Taken together, they form a persuasive argument for relieving Bush of duty.
See Errol Morris’s Switch ads and–if you’re a billionaire or a 527–run them where they’ll do some good. [errolmorris.com]
Related: the making of the ads
I’m Greg Allen and I approve this message.
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the making of, by greg allen