November 22, 2004

Forget The Trailer; I Want A Japanese Retail Cult

humans_mike_mills.jpgIs it a Hollywood perk trend, or just a by-product of working at The Directors Bureau? Whichever, director/artist Mike Mills is the latest auteur to attain that most incongruous of filmmaking achievements: his own blindingly trendy store in Tokyo.

Humans by Mike Mills, located in Harajuku, right by the massive Roppongi Hills comples, is actually a "store cum gallery" [eww. there goes my Net Nanny rating...] and "more a conceptual experience than a shopping trip," according to Casa BRUTUS, one of a million Paper-like magazines in Japan.

From the limited Japanese writeups I'm finding, that means t-shirts, cd's, and window installations by the likes of Susan Cianciolo and her Japanese doppelgangers.

From Mills's Humans Manifesto: "I don't trust people who are very articulate. The only way to be sane is to embrace your insanity. When you feel guilty about being sad, remember Walt Disney was a manic depressive. Everything I said could be totally wrong."

Yep, sounds great, now get back to work.

Humans by Mike Mills near-empty official site, Casa BRUTUS mention, and 06/2004 launch week info (in Japanese)
The Directors Bureau
Coincidence? Fellow TDB'er Sofia Coppola's Japanese fashion line, Milk Fed
Related Mike Mills posts on

Since 2001 here at, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting that time.

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greg [at] greg [dot ] org

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