Maybe it's just me, but whenever I hear a guy talking about himself in a documentary and he utters the phrase, "Never in the history of advertising," my BS detector goes haywire. Even if the rest of the sentence is, "has anyone thought to throw 250,000 balls down a San Francisco street."
The Making Of minifeature for that Sony Bravia ad is interesting, but not as cool as the extended edit of the commercial itself, which isn't as good as the 1min version. [crappy res on google video, lo- and hi-res on bravia-advert.com]
The making of was documented in realtime on flickr, seems like ages ago. [sepiatone at flickr]