December 14, 2006

The Making Of That Honda Rube Goldberg Commercial

It's got a bit of that smug, self-congratulatory air that always seems to come through in behind the scenes films for commercials [I'm thinking in particular of the Sony Bravia bouncing ball ad guys]. But still, it's all we've got, and it's kind of fascinating.

Conceiving, speccing and constructing the sequence for "Cog" is hard enough, never mind actually shooting it in one, clean take. Here's the commercial again.

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

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first published: December 14, 2006.

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