July 9, 2012

Study For Untitled (MOCA Mercedes, After Mike D), 2012

Mike D has traded up

OK, people, who has not been telling me about this? In Transmission LA, the very important exhibition Mike D just curated at MOCA, sponsored by Mercedes Benz?

Fortunately, Tyler Green used flickr user Eli Carrico's image, above, for a MOCAWTF roundup, or I might have missed it for even longer.]

Here are a couple of other views, from sadjeans, who reports that "this Mercedes emblem was six feet wide," which, really?

Untitled

And these from Nicolas Arias:

Untitled

Untitled

Oops, sorry, that one's from inside the show.

Besides its own self-evident awesomeness, it reminds me of one of my favorite artworks from Documenta 11, by Thomas Hirschhorn. Hirschhorn installed his Bataille Monument in a Turkish housing complex out of Kassel's city center.

hirschhorn_bataille_studio.jpg

To get to it, he'd come pick you up in a worked-over, old Mercedes, which I can't believe I can't find a photo of? Really, Internet? But that's not important now.

hirschhorn_cnn.jpg

Because the work I'm talking about his contribution to the Documenta Collection by Edition Schellmann, sold exclusively at the show. CNN is a 2.5meter-wide piece of gold chain bling with the once-relevant news network logo dangling from it. An edition of 50, the original price was just EUR1200. And when it's come up for sale it's been just $5,000. So it's an awesome--and inexpensive--way to fill a wall.

Obviously, if I can't track down this original--do we know who the artist is? Mike D? Or the edition size? Did it enter MOCA's collection?--I will be making my own edition in the Hirschhorn-ian style to celebrate MOCA's and Mercedes Benz's unwavering support and incisive relevance to contemporary art.

FIVE MINUTES LATER UPDATE:

OK, then, it's a go. Notcot has these hardhitting photos from the opening. The artist is indeed Mike D. His subversive appropriation of the Mercedes logo and his deployment of it as a readymade were not limited to the patio. He had at least two more, one leaning against a fence, and one inside, tucked into a corner.

notcot_mikemerc3.jpg

I assume they're from dealerships. No idea how he got a hold of them. But that does not look like six feet across; more like four. Okay, that one may be six feet. And the chains are gold[en].

moca_mercedes_notcot3.jpg

Also from Notcot: this gripping firsthand report:

So it's only natural that when curating this art festival (which they gave him carte blanche on!) he created a HUGE Mercedes emblem hanging on a large chain in the central pavillion of the exhibition... as well as a few huge emblems tucked around the space... and then around 25 special chain necklaces with authentic Mercedes-Benz emblems for the artists and key brand folks...
Which was enthusiastic enough ["Here's Anders-Sundt Jensen, Head Of Brand Communications, modeling one of the necklaces!"] for Anders-Sundt Jensen, Head of Brand Communications, to give said necklace to said blogger at the end of the night.

miked_mb_brand_necklace_notcot.jpg

Hmm, do we have a photo of Deitch wearing a Mercedes chain necklace?

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

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first published: July 9, 2012.

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