Something about this iLoo thing still stinks

iTunes, iPod, iMovie, iCal, iLife, I know what company all these brands come from. And I know what company immediately came to mind when I heard Microsoft was calling their “so stupid it must be a mistake, a hoax, or an Onion story” toilet an iLoo.
What I don’t get is why, when Microsoft sidles up Apple’s brand, lets loose with this iLoo story, then walks away making a dumb face, trying to pretend they didn’t cut the cheese, no one calls them on it. Not even a “Dude!”
It’s like Bush’s people planting a silent-but-deadly one about John Kerry, saying “He looks French.”