It’s got a bit of that smug, self-congratulatory air that always seems to come through in behind the scenes films for commercials [I’m thinking in particular of the Sony Bravia bouncing ball ad guys]. But still, it’s all we’ve got, and it’s kind of fascinating.
Conceiving, speccing and constructing the sequence for “Cog” is hard enough, never mind actually shooting it in one, clean take. Here’s the commercial again.
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the making of, by greg allen