On Bar Codes And Profiling

Creating an army of shopping clones, one Safeway Club Card at a time, image: cockeyed.comA NYT article about Cockeyed‘s great barcode hack, written by David F. Gallagher (the Lightning Field one, not the shirtless one. “F.” must stand for “fully clothed.” David, you have my sympathies. At least you’re going up against a real person. I’m still being out-Googled by an ad-agency caricature, an off-the-air bunny puppet, and a friend of Dharma, two if you count Greg Louganis.)
Rob Cockerham is distributing clones of his Safeway card online, thereby commenting on/thwarting the supermarket’s tracking him and and “his” purchases (which “he” now makes in stores all over the country, as far as Safeway knows, anyway).
Interesting that this article appears in the Times. Whenever I’m traveling and airdrop into a netcafe, or login to nytimes.com from someone else’s computer, I’ve always saved my login info on that machine. Over the years, I’ve wondered what the Times thought of my appearing in dozens of places at once. (They had enough, I guess; a few months ago, they started expiring their cookies after 30 days.)
Other barcode links: Peter Coffin’s Free Biennial art project, Scott Blake’s Barcode Art site [both via Wooster Collective] And in the view of many End Time pundits, barcodes are the “mark of the beast.” Left Behind’s 8th book was called The Mark, as this Australian