With six trans-oceanic flights last month, I ended up seeing The DaVinci Code with the sound off at least two dozen times. The only thing that surprises me about this Reuters story is that it's taken this long for other craven museums to get into the movie tie-in game:
In the next two years [the Louvre and the Musee d'Orsay] will between them underwrite screenplays by seven critically acclaimed international filmmakers for films to be shot -- at least partly -- inside their walls.The Louvre is co-financing and co-producing a film by Taiwanese director Tsai Ming Liang, which will be shot entirely onsite.
Meanwhile, to comemmorate its 20th anniversary, d'Orsay is "working with" [?] director/producer Francois Margolin's company Margo Films to make four $3mm films starring Juliet Binoche [?], and directed by Olivier Assayas, Hou Hsiao-Hsien, Raoul Ruiz, and Jim Jarmusch.
"Though it's probably not conscious, the ripple effects from presenting an image beyond museum walls is about branding -- the art collections and the museum -- to potential visitors from around the world."says Margolin, just before I smack him on the forehead.
Museums getting key parts in films [thr.com]