I Copy Therefore I Am Superflex

superflex_kruger_copy.jpg

I'm always thinking of the Danish artist collaborative Superflex in terms of media or information, action or activism. But they sure can make some fine-looking, seemingly commodifiable art objects, too.

A few years ago, as part of their Copyshop franchise project, Superflex had made T-shirts with Barbara Kruger's iconic painting altered to read, "I copy, therefore I am." But this year, their Copenhagen dealer Nils Staerk had a full-scale [111x113-in] printed vinyl version on view at Art Basel.

superflex_free_beer_boxes.jpg

In addition to their videos, Staerk's site has some other graphic works and objects, including this pleasantly Brillo-esque corner pyramid of FREE BEER cases from 2007. [Which is far more resilient than, and not to be confused with, Cyprien Gallard's recent pyramid of free beer at KW-Berlin.]

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

find me on twitter: @gregorg

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first published: June 19, 2011.

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