Finally, the business model for the ostensibly-aspiring-to-a- Subway-sized-franchise-empire rice pudding boutique on Spring St, Rice To Riches, is explained in a way even an MBA like me can understand: it was founded with proceeds from a $21 million sports gambling operation and used to launder the ring’s money.
[update: Amy at newyorkology spotted Rice to Riches as a location in Hitch, which may have been the shoot Lockhart Steele saw last May.]
Rice To Riches (and back to rice, I’m betting) [NYPost via TMN]
Lockhart Steele, the longtime Eliot Ness of Rice To Riches [google]
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the making of, by greg allen