The Agency For Unrealised Projects [With An ‘S’]

Just came across the transom from e-flux:

Serpentine Gallery and e-flux announce Agency for Unrealised Projects (AUP)
For every planned project that is carried out, hundreds of other proposals by artists, architects, designers, scientists and other practitioners around the world stay unrealised and invisible to the public. Agency for Unrealised Projects (AUP) seeks to document and display these works through publications, a developing archive and a physical office, in this way charting the terrain of a contingent future.
Unlike unrealised architectural models and projects submitted for competitions, which are frequently published and discussed, public endeavours in the visual arts that are planned but not carried out ordinarily remain unnoticed or little known. The aim of the Agency for Unrealised Projects (AUP), starting from an archive amassed by Hans Ulrich Obrist over the last 10 years and continuing to invite submissions by artists, is to give life to these as yet unachievable plans, by making them available to the public to be disseminated, discussed and most importantly, to be realised.
This is the first in a series of new projects and programmes for the Serpentine Gallery devised by Julia Peyton-Jones, Director, Serpentine Gallery and Hans Ulrich Obrist, Co-Director, Exhibitions and Programmes and Director of International Projects.
The Agency for Unrealised Projects (AUP) will also be the first in a programme of research and collaborations with e-flux, under the name Institute for New Social Research, initiated by Julieta Aranda and Anton Vidokle.

I suddenly feel the need for a more institutional-sounding name.
Forthwith please direct all correspondence to Greg Allen, Managing Director, General Research & Entertainment Group.
Previously: I wrote about HUO’s Unrealized Projects [with a ‘Z’] research last year for the NYT.