Roy Lichtenstein’s Billboard Excursion, 1967

Over the weekend, I hit the road to interview some people I’ve wanted to meet and talk with for months now. I’ll be publishing the results soon here on One of the artists whose work I’ve been interested in is Roy Lichtenstein. This wasn’t where I had planned to start my Lichtenstein story, but the beginning just keeps getting pushed back. And the Manitoba Museum of Finds Arts’ archive of Frank J. Thomas’s photos from the Pasadena Art Museum are just too awesome to ignore:
John Coplans gave Lichtenstein his first solo museum show in 1967, and while the artist was in Pasadena, the Museum organized a little excursion, which involved some old-timey outfits, and an old bus. And a ladder.
And a casual yet elegant affair in a Sears parking lot. A Sears promoting the–yes, you read that right–the “Vincent Price Art Collection.”
Roy climbed the ladder onto a Foster and Kleiser billboard.
Roy Lichtenstein 1967
And unveiled a giant billboard for his show, with what looks to be a life-sized reproduction of his 1964 painting, Temple of Apollo.
Roy Lichtenstein, billboard, 1967
Which he promptly signed.
Roy Lichtenstein, billboard, 1967
The Temple of Apollo was [is?] in a local Pasadena collection. The Billboard Temple of Apollo‘s fate and whereabouts are unknown, but I would start looking in either the Foster’s or the Kleiser’s garage.
update: Robert Rowan, a Pasadena trustee, bought the Temple. It’s mistranscribed in Castelli’s AAA interview as “tempo”.
Roy Lichtenstein, billboard, 1967