While running SFMOMA’s cafe, Blue Bottle Coffee pastry chef Caitlin Williams Freeman designed a whole bunch of artwork-inspired desserts, including a cookie platter that could be assembled into various Richard Serra Prop sculptures-which the artist did not like, not. one. bit.
Tell me everything, the world said, and so Freeman published a book, Modern Art Desserts.
And now they’re doing her act.
When SFMOMA closed for their Snohetta renovation, they required Blue Bottle to rebid for the cafe contract, and then they awarded it to McCalls, who ran the ground floor cafe, instead.
Now the SF Chronicle reports that on her first visit to the new museum, Freeman found McCalls serving knockoff versions of the art desserts, in her old space, with no credit at all. And the McCalls guy punted the paper’s queries to the Museum. Which makes me think SFMOMA figured because it owns the artworks, it owns the dessert interpretations, too.
If SFMOMA wants to serve art-inspired desserts, fine. But give credit where it’s due. I bought Freeman’s book, and tried her recipes. Those things are hard. It’s not just throwing grey frosting on a cupcake and calling it a Lead Splatter.
If they’re going to stiff-arm Blue Bottle entirely, though, then pick new artworks to base desserts on. Aren’t there a couple hundred new Kellys and Richters to copy now? Why not make a frosted cookie printed with Richard Prince’s joke painting? The fact that they don’t own it seems even more on point right now.
The Richard Serra Cookie Incident