In April 2020 I was not quick enough—nor, tbqh motivated enough—to run down one of the prints Jenny Holzer created for Hauser & Wirth as a fundraiser for Earth Day, which then also became a fundraiser for the WHO’s emergency COVID response. But since then, their unabashed etsy calligraphy has really grown on me, and makes me want to see “Live Love Laugh” carved into an exotic granite bench.
Fortunately, all 100 original buyers were flippers, because they come up for sale pretty regularly, unframed. And, after donating portion of the proceeds to support auction houses in need, they usually get most of their original purchase price back. A good reminder for anyone in the Holzer benefit print racket: the houses and the Hausers always win.