No, that doesn't mean they're now recruiting Bush dodgers. It means they're promoting the country as an up-and-coming alternative location for film production. Here's a partial list of benefits to shooting in Iceland: At least four months a year, you don't have to shoot "day for night".
Another four months, there's 18 hours of sunlight.
You remember how Tribeca was just starting out, and you'd always see Bobby taking meetings at Tribeca Grill? Reykjavik's like that, except that it's Sigurjon Sighvatssonn.
On the weekend, the whole place parties like rockstars.
Fewer Bjork sightings than shooting in Brooklyn.
You can scout a location one day, and when you go to shoot the next, it's gone. Something about the weather. [wtf?]
Whatever. Iceland will rebate 12% of your in-country production costs, and without demanding a part for their new wife.
In Iceland, Freeze Frame Takes on New Meaning [NYT]
There it is in black & white at The Invest in Iceland Agency.