April 21, 2005

From The Two Ends Of The Online Viewing Spectrum

86theonions_nec.jpgNever the innovator, apparently, NEC commissioned a series of sponsored short films which debuted last fall. The theme(s)? "Ubiquitous" and "U Can Change." Let me just say, that slogan's no "Art of Speed." I guess they think it works alright in Japanese.

Anyway, Venice, CA punk agency 86 the Onions produced a batch, which look to me like Western parodies of nonsensical Japanese commercials. "Cocoon" or "Karaoke" are probably the best, although the latter's too long. My favorite is "Wedding"; it's got a smart surprise ending. [Reading the making of story at adland, no one'll be surprised to learn they came up with the ideas in 24 hours, and shot them in like a week. I hope they got paid a fortune.]

Meanwhile, the trailer's online for Lars von Trier's Manderlay. Hmm? Something about slavery? Whatever, it's a shoe-in for La Palme d'Feelgood at Cannes.

adland: 86 the onions make ubiquitous campaign for NEC Japan
[ad-rag.com]
Shorts for NEC Ubiquitous, by 86 the Onions
Lars von Trier's Manderlay [play.dk, via robotwisdom]

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

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