Insight Into The Advertising Mind

I’m totally with Andy on this one; you should not embed it; you should watch the new ad for the Honda Insight hybrid on the Vimeo site. The sunrise is spectacular.
Meanwhile, as with the making of videos for the Honda Accord “Cog” spot and the Sony Bravia bouncing balls, I will never cease to be amazed at the unalloyed hubris advertising people display for their own–and their paying clients’–activities.
Honda Insight ad – “Let it Shine” [vimeo via waxy]
The Making of “Let it Shine” [vimeo]