April 26, 2009

Insight Into The Advertising Mind

I'm totally with Andy on this one; you should not embed it; you should watch the new ad for the Honda Insight hybrid on the Vimeo site. The sunrise is spectacular.

Meanwhile, as with the making of videos for the Honda Accord "Cog" spot and the Sony Bravia bouncing balls, I will never cease to be amazed at the unalloyed hubris advertising people display for their own--and their paying clients'--activities.

Honda Insight ad - "Let it Shine" [vimeo via waxy]
The Making of "Let it Shine" [vimeo]

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

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first published: April 26, 2009.

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