This just in, in time to seal 2004 as The Year Of The Sponsored Short, is A-Clips, a series of aggressively unsponsored shorts:
A-Clip plays with the aesthetics of cinema commercials, which are reproduced, satirized or subverted. Each of them has a length of approximately 50 seconds and will be shown on 35mm film among the commercials at movie theatres, with the illicit co-operation of the projectionists and management of individual cinemas.
Among the advertisements for lifestyles products cinemagoers are surprised by short movies that contain critical messages and disrupts the linear narratives of the commercials that surround them. Each film comments on aspects of urban life from its own thought-provoking and subjective perspective.
Good luck finding them. Of course, if you’re a subversion-minded projectionist or theater manager, why not drop A-Clip a line from your Gmail account?
A-Clips [via coudal]
Previously: Amazon Theater, GettyImages, Interpol Shorts, Nike’s Art of Speed, or Commission A Short Film Portrait by Jeff Scher