Craig Pride

Whoops, not me having to change the folksy billboard lede to past tense when I found a 2022 Google Streetview shot from the highway

You know the gravel pit on the east end of town? Where there used to be the big vinyl billboard you could see from US-40, that says Welcome To Moffat County? The one that made Gail from the Chamber of Commerce tear up with delight first time she saw it because it “really says Moffat County”?

Well that wedge-shaped building, which the Chamber helped paint white a ways back, wasn’t always a billboard. It used to be the screen for a drive-in movie theater. On the other side, of course. And til the projection booth and snackbar burned down, and 3B Enterprises expanded the pit.

from @fromkindra’s western photolog, as regrammed by @ndybeach

In fact, this used to be a typology: drive-in movie screens with interiors. Do a reverse Google image search of @fromkindra’s Instagram road trip posts if you don’t believe me; they’re all over.

Anyway, maybe it’s time to repaint that thing.