Just a quick Sforzian note of these two Reuters photos, which were side by side on a Yahoo News page this morning:
Related: Producer Scott Sforza, who’s built a Potemkin village centered around the White House.
the making of, by greg allen
Just a quick Sforzian note of these two Reuters photos, which were side by side on a Yahoo News page this morning:
[via Gothamist] Jimmy Orr, the Choire Sicha to George Bush’s Nick Denton, has posted his new short film, Barney Cam II: Barney Reloaded, on his weblog, whitehouse.gov. Elizabeth Bumiller, the Times‘ specialist on the dependent film industry, gives it a glowing review and talks with Orr, who co-produced Barney II with Bob deServi. DeServi is best known for his work as the key grip on many of Scott Sforza’s productions, which are being shown on TV everywhere, all the time, on every channel.
Since before Elizabeth Bumiller came up with the term for the Times, I was a fan of Sforzian Backgrounds, the news-manipulating slogans created by Scott Sforza, a key member of the White House’s advance scenery and production team, for just about every public appearance of George W. Bush. [After giving up hope for a commentary track from Sforza himself, I wrote my own interpretive post for Bush’s trip to Africa last July.]
And yet this week in a rare press conference, when he was asked about one of his Sforzian Backgrounds, Bush said, ” The ‘Mission Accomplished’ sign, of course, was put up by the members of the USS Abraham Lincoln, saying that their mission was accomplished. I know it was attributed some how to some ingenious advance man from my staff — they weren’t that ingenious, by the way.”
Talking Points Memo’s Josh Marshall is rightly shocked, shocked, that Bush is trying to pin the background on the military. I hope the unsigned report in the Times is a placeholder for an impending Bumiller story. In the mean time, I’ll call George W. on his transparent lie: his advance men are ingenious. [And they were behind the banner.]
In her first report on White House stagecraft, Bumiller reported that these advance men spent days “embedded” on the Abraham Lincoln staging the speech. “Sforza and his aides choreographed every aspect of the event.”
Sforza positioned the audience/crew in the background according to their uniform color:bright turtlenecks on the fighter wing (a favorite Sforzian spot, by the way), Army standard [thanks, Dan!]Navy service khakis in the front row. And to help them blend in with the troops, he put Bush’s Secret Service detail in Top Gun-style bomber jackets rather than their typical G-Man suits. Meanwhile, Bob deServi, the White House cinematographer, went the extra mile, turning the aircraft carrier around in order 1) to show a background of open sea and not the nearby San Diego skyline, and 2) to get the “magic hour” light just so on his boss’s face. The banner is instantly recognizable as Sforza’s–and the White House’s–ingenious vision.
The real question here is not who put up that banner, but why is Bush dishonestly and unfairly harshing on his loyal soldiers for it, both in the military and in the White House?
Related: Sforza’s version of Out of Africa
Whitehouse Stagecraft: Is this going to be on the DVD?
White House stage manager Scott Sforza better enjoy the attention while it lasts; when the Republican convention rolls into Manhattan next September, er, 1th, they’ll be stumping in front of a George Pataki-crafted backdrop, construction of the foundations of the “Freedom Tower” on the site of the World Trade Center.
What that Tower’ll look like, and even where it’ll be, are still TBD; these are, frankly, irrelevant details. The NY governor doesn’t care what gets built by whom, just that construction starts in time for something impressive to be visible behind the GOP dais. And if it means locking two utterly incompatible architects with diametrically opposed visions in a room until they agree to work together, so be it.
While looking through Yahoo News for a linkable photo of those elephants protesting George Bush’s abstinence-driven AIDS program funding, I was happy to find that African Bush has the same production design team as White House Bush and Crawford Bush.
Sforzian Backdrops is the term NYTimes reporter Elizabeth Bumiller coined (and I latched onto) for the made-for-TV-and-only-TV sets and wallpapers that White House image czar Scott Sforza deploys whenever Bush (and the White House press corps) goes anywhere.
Shoot the conference title from this preset camera position;
state seal and flowing flag when allowed to shoot head-on. images:whitehouse.gov
Sforzian Backgrounds. So that’s what they’re called. At least that’s what Elizabeth Bumiller’s NYT article calls those glib slogan-filled, PowerPointy, made-for-TV backdrops that show up behind Bush whenever there’s a camera around. They’re named for Scott Sforza, a former TV producer, who is finally getting credit/scrutiny for his tireless work behind the scenes in this White House’s quantum leap in visual image control.
Sforza spent days “embedded” on that aircraft carrier, prepping for Bush’s staged arrival. “Sforza and his aides choreographed every aspect of the event,” Bumiller writes. White House cinematographer (yes, there is one) Bob deServi gets credit for angling the ship just right and timing the spectacle so they can take advantage of “magic hour” lighting [a recurring subject here].
It’s about damn time we get a Making Of piece. The best DVD’s now are full of this stuff. Hell, I just saw Making the Animatrix on MTV2, a meta-meta-program on a meta-meta network. (making of animated spinoffs of a movie; spinoff channel for videos for songs. Please keep up, people.)
For the screamingly obvious manipulation/staging of these images, it’s pretty inexcusable that we’ve had to wait this long for someone to report on it. (OK, ABC buried one mention.) I mean, Scott Sforza only has 25 Google hits, and just one ancient credit on IMDb. If some premium cable channel offered a Sforza commentary track for all Bush’s appearances, I’d definitely subscribe.