All that Adwords talk got me thinking, so I climbed in bed with Google myself (or went into the alley behind a dumpster with it, anyway). I launched a small campaign, titled "Damn you!" to promote the movie. In it, I faux-curse some of the directors whose work/example inspired/encouraged me to get off my butt and make a movie.
Each ad starts out, "Damn you, < insert director's name here >!" which is not a reference to Happy Gilmore, or even to Homer Simpson, although you're getting close. It fell from the lips of God's (and the NRA's) anointed, Charlton Heston, in the last scene of Planet of the Apes.
Testing my campaign, I found this article on Apple's site about the production of Steven Soderbergh's new film, Full Frontal.
Full Frontal, as you can read, was made with nearly the same level of equipment (DV and Final Cut Pro) as Souvenir November 2001. And in just four months. 18 days of shooting. $2 million budget. With Julia Roberts, David Duchovny, David Hyde Pierce and Catherine Keener. There's a website that documents the production of the film, week by week.
Now, if you have trouble telling the difference between Souvenir and Full Frontal, just remember: Full Frontal's shot in PAL with DAT sound. Souvenir was shot in NTSC with MD sound.
