P&A: Print & Advertising, Pot & Auctions

Print
Talked to MoMA today to finalize the exhibition format for Souvenir November 2001. A film transfer would be really lush and sexy. Yesterday, I saw a video projected version of a short I'd seen at the New Directors/New Films series last spring. The difference in the image, particularly in the color intensity, was marked. A film transfer would also be a couple grand, and given that I still feel a slight itch to finetune the sound (and/or music) a bit, it's money I'd rather save for when the movie is triple-locked and padlocked locked.

Advertising
Been working on advance press, doing selective flogging, and talking to a couple of publicists. We're preparing a mailing to go out to the collective lists of the crew, which includes most NY media, all the art media (Jonah, the DP has been getting a lot of attention lately for his own fine art photography and video work), and a bunch of dawgs, to use the vernacular.

Something's working. I was introduced to someone (with a much higher Q-rating than mine) who promptly asked, "You have a website? about a movie? Is that you?" First time that's happened.

Pot
Walking through midtown today, I was surprised to come across three people firing up old school (ie., on the street)r than tobacco among the traditional smoker exiles. Was it a coincidence that they were each in front of a company whose chief product is idea generation?

Auction
Went to the contemporary art auctions Wed./Thurs. at Christie's. If there's a pop coming to that bubble, it wasn't yet. Crowds were, well, crowded, and bidding was consistently active.

I definitely don't collect to make money. Making money'd entail selling, and the idea of parting with a work just confounds me. Still, watching an auction can be like repeatedly clicking Reload on your E*Trade account; in your head, you mark your own taste to market. When a Flavin and some Donald Judd sculptures did very well, for example, the Italian woman next to me whipped out her mobile phone and rattled off the results. << Si, como nostro. como nostro >>, she repeated excitedly. Molto buono, indeed.

my favorite: an amazing, early Judd desk and chairs, in Mahogany.  $300,000 Desk & Chairs, 1988, Donald Judd, sold at Christie's Nov. 14, 2002 (image: Christie's)

So how'd my taste do? Pretty good, I have to say. Strong, smart pieces by artists whose work I really enjoy--Donald Judd, Felix Gonzalez-Torres, Olafur Eliasson, Hiroshi Sugimoto--did well; the prices seemed right, not overheated, like some others (Gursky, Demand, Murakami). One downside: it hurts to see work rise beyond your reach (note to self: close that the five-picture deal...) It's almost enough to make you wish the bubble'd pop.

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

find me on twitter: @gregorg

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first published: November 15, 2002.

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