Commercial production house Zooma Zooma is hosting The Reel Truth [Quicktime], a hi-larious, sodium pentathol-laced short film, set on the set of a commercial. My favorite scene is the one with the MBA client in it:
INT - SOUNDSTAGE
Accompanied by the ass-kissing PRODUCER, the suit-wearing BRAND MANAGER visits the set to consult with the DIRECTOR.
BRAND MANAGER Can I look through the camera?DIRECTOR Of course, of course. It's a little known fact that some of the world's best cinematography is the result of input from arrogant, pinheaded business school grads like yourself.
BRAND MANAGER Oh, Naturally. (pause)
I think we should go tighter. I don't really know why, or even what I'm talking about, but this is my sole creative act this year, aside from choosing the color of my minivan.
This just confirms the genius of my original idea: What if we make the business school grad the director? My brilliance dazzles even me sometimes... [via BoingBoing and this Jim Griffin]
Followup: According to AdAge, director Tim Hamilton made the short as a sequel to Truth in Advertising, for an awards show. And if you have to ask his nationality, well...
