when Word of Mouth meets Speaking in Tongues

The Passion guide/souvenir program, image: OutreachMarketing.com
From Scott Evans, CEO of Outreach, Inc, retailer of evangelical swag via the (Godless and/or Anglican) Guardian:
Dear Pastor,

The release of The Passion of the Christ is the most exciting outreach opportunity I've seen in my lifetime... In fact, I see this opportunity as unprecedented since the day of Pentecost... Ask God: How will we as a church encourage people to experience this film? How can we build a bridge from the movie theatre to our church? I encourage you to carefully explore our website...

Evans says of the film itself, "It's almost as if someone travelled through time with a video camera, captured the original crucifixion and returned to share it with our world today." He may be thinking of Live From Golgotha, the The Passion-meets-The Butterfly Effect-meets-the bathtub scene from Spartacus novel by Gore Vidal, which has exactly that plot. Somehow I doubt it.

Brother Bob Berney, president of the film's distributor, Newmarket Films, and a disinterested observer, notes that "People call and say, 'I want 10,000 tickets.'" In sheer scale, selling tickets to 10,000 people at a pop dwarfs the largest recorded miracle in the New Testament, feeding loaves and fishes to 5,000 sermon-goers in Galilee.

The Passion Outreach.com ["Perhaps the best outreach opportunity in 2,000 years!"]
Purchase Live from Golgotha from Amazon
Purchase 100 The Passion Evangelistic Booklets (tm) from Outreach ("full color images from the movie!")
Purchase a banner-ready "Ground Zero" logo from Outreach for use in your youth ministry.
Purchase a The Passion-themed PowerPoint template for use in your church, $6.95 from SermonCentral.com

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

find me on twitter: @gregorg

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first published: January 24, 2004.

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