What battery would Jesus use? Interstate, of course. It looks like even George Bush's favorite philosopher is trying to reach the elusive NASCAR Dad this year.
James Caviezel, who plays the Gibsonian version of Jesus Christ, broke The Master's injunction about keeping the Sabbath Day holy by flacking unto the NASCAR masses for The Passion It was more Event in The Press Tent than Sermon on The Mount; there was a The Passion baseball cap where a crown of thorns should be.
The real miracle of Daytona Sunday, though, comes from the Good Book of indie film marketing: Gibson rendered some serious Caesars unto Bobby Labonte's Interstate Battery team and got The Passion logo on the hood of his Chevy.
