Move over, Mel, there's a new Passion in town

Finally, a conflation of religion and commerce I can believe in: St. Eric of Blacktable's The Cult of Diet Coke.

A glorious bit of Good News, indeed, but it's an incomplete testament. Sure, they mention those voices crying in the Diet Coke-ist wilderness, the "fine folks at AspartameKills.com." But Blacktable insidiously omits any mention of the Great Satan of Aspartame, the CEO of pharma-giant Searle who lobbied for FDA approval of the WMD we now worship as Nutrasweet, Donald Rumsfeld. All hail our new Aspartame overlords.

On a more personal note, Diet Coke (in the less patriotic, French form known as Coca Lite) played the role of comic relief in my first film, Souvenir (November 2001). [pause that refreshes] The protagonist's search for a WWI memorial runs parallel to his search for Coca Light in the countryside of northern France.

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

find me on twitter: @gregorg

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first published: March 18, 2004.

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