From the Observer report on how publicists are the "real Sundancers":
As crowds exited a packed screening of Wrestling with Angelsóa staid, unthrilling film about Tony Kushner which emblemizes the idea that to be truly successful these days, not only must you be a widely admired playwright, write a musical and work with Steven Spielberg, but you must also be the subject of a documentaryóa small gathering of people were sitting on the tented ground outside the theater, eating cold cuts out of a Ziploc bag and playing travel Scrabble. They were waiting in the cancellation line for a screening of the Shorts Program IV.Sundance Schwag: Party Promoters Blast Into Town [nyo]
These were not your typical Sundancers. Indeed, your typical festival-goers wouldnít know that Bobcat Goldthwait premiered a movie called Stay (about what happens after a woman performs oral sex on her dog) or, perhaps, even who Michel Gondry is (Mr. Gondryís follow-up to Eternal Sunshine of the Spotless Mind, called The Science of Sleep and starring Gael GarcĚa Bernal, has been another festival favorite).
Those festival-goers exist in the Sundance of Robert Redford myth: a place of discovery, a place where filmmakers like Steven Soderbergh could make their names.