I've Got It! MiuTube! ... MiuSpace?

On the one hand, the posters for the OMA-designed dress exhibit actually call it the "Prada Epicenter."

But on the other, she's smart enough to be wary. AND she does have a shrug decorated with the scalps of her two one-time biggest competitive threats, Helmut and Jil.

So when Miuccia Prada tells NY Magazine's Carl Swanson that what she really wants to do is direct, well...:

What is it about your brand that attracts people?
[Sighs] Yes, itís difficult to answer. You have some customers who are customers because they understand when you do something clever. For others, the brand is just a brand. Itís just the nameówho cares what you do. The two exist together. And when you do things now, you have to do things that people like instantly, so it connects. So you can have a more sophisticated customer and some other who gets the superficial impression. Personally, Iím much more interested in doing things that people all over the world are interested in, instead of only a few sophisticated things for a small group.

What else is the foundation doing?
We are trying to do a new idea of filming, which will be ready in one year.

Youíll be making movies?
I canít tell you the idea. [Laughs] But we are definitely moving in that direction in art. I am very much interested in art that is accessible to people and is not secluded in a small space, that is more popular in a way. Movies are definitely one. And the Internet is one. But itís not easy to do something new.

The Prada Armada

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

find me on twitter: @gregorg

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first published: April 18, 2006.

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Our Guernica Cycle, 2017 –
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Social Medium:
artists writing, 2000-2015
Paper Monument, Oct. 2016
ed. by Jennifer Liese
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Madoff Provenance Project in
'Tell Me What I Mean' at
To__Bridges__, The Bronx
11 Sept - Oct 23 2016
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Chop Shop
curated by Magda Sawon
1-7 March 2016

eBay Test Listings
Armory – ABMB 2015
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It Narratives, incl.
Shanzhai Gursky & Destroyed Richter
Franklin Street Works, Stamford
Sept 5 - Nov 9, 2014
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TheRealHennessy Tweets Paintings, 2014 -

Standard Operating Procedure
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CZRPYR2: The Illustrated Appendix
Canal Zone Richard Prince
YES RASTA 2:The Appeals Court
Decision, plus the Court's
Complete Illustrated Appendix (2013)
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"Exhibition Space" @ apexart, NYC
Mar 20 - May 8, 2013
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HELP/LESS Curated by Chris Habib
Printed Matter, NYC
Summer 2012
panel &c.

Destroyed Richter Paintings, 2012-
background | making of
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Canal Zone Richard
Selected Court Documents
from Cariou v. Prince (2011)
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