I took two main factors into account when I signed up for Google Voice:
I know it's old-fashioned, but I wanted the area code's geography to have some significance.
I wanted something catchy, brand-y, not just easy to remember, but worth remembering. My name, URL, etc. would have been ideal, but if not, then some usefully meaningful word or phrase would do.
Which is how I ended up with 34-SOUVENIR. 347 is a New York City area code, of course, but SOUVENIR was just about the longest word I could generate with the 10-digit numbers in Google's pot. And it happens to have a nice resonance with my first short film series. And it happens to mean "remember" in French, so it's built right in!
Now I just need to figure out what to do with it. Any thoughts or suggestions? Give me a call.