Good grief. When McDonald's in the Louvre made a giant photomural wallpaper from a Jake Dobkin photo of REVS & COST tags, which was included in a Hugo Martinez book, did they bother to ask either REVS or COST or Hugo or Jake for permission? No, of course not.
They just licensed the images from the French publisher, which actually didn't have reprint rights to license. And the whole thing appears to have been settled for $800, or approximately two hours of Patrick Cariou's lawyer's time.
Revs & Cost in le Louvre [ekosystem's flickr via c-monster]