For the autumn sports festival season, many schools and kindergartens sang out “oh-ha!” and danced along to Shingo Mama’s song. The word was awarded a grand prize for trendy word of 2000. In the twenty-first century, “oh-ha!” just might become a standard morning greeting among the Japanese.
First shiny mud balls and now oh-ha. The near-instantaneous global dissemination of Japanese flashtrends is one of the hallmarks of the new Internet Century.
Meanwhile, between Shingo Mama and Turner Prize winning potter Grayson Perry, I predict large, doll-like cross-dressers will rule the world by 2010 at the latest
Shingo Mama no Oh-Ha [google video via tmn]
WHAT’S COOL IN JAPAN: July-September 2000: Shingo Mama [web-japan.org]