iIkea: Furniture In The Cloud

An aside from Dan Hill’s extended examination of physical retail:

a conversation earlier today, spiraling out of the fact that we have some Ikea furniture (a bed) in a shipping container somewhere, traveling from Australia to Finland, and the thought occurs that Ikea could replace that physical shipping by simply sending a copy of the bed from the Espoo store, and picking up the old one in Sydney. A form of fabrication possible with their already distributed network of components.

On Retail [cityofsound]