For the handout at “Ten Approaches to the Decorative,” a 1976 group show at Alessandra Gallery curated by fellow artist Jane Kaufman, Joyce Kozloff contributed two texts: “Negating the Negative (An Answer to Ad Reinhardt’s ‘On Negation’)” and “On Affirmation,” which was also an answer to Ad Reinhardt’s “On Negation.” Recently David Rimanelli posted an image of the handout on instagram. Kozloff first heard Reinhardt read the text at Columbia, when she was in graduate school. It was only published in 1975, in Reinhardt’s collected writings, edited by Barbara Rose. Kozloff’s text is available on the artist’s website.
“Ten Approaches to the Decorative” was a foundational show in what would become known at the Pattern & Decoration movement. Artforum had a lengthy review which mentioned Frank Stella a disconcerting number of times.
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