I started this blog in 2001 as a side project for my filmmaking. It was the place to share my inspiration, development, behind-the-scenes, making-of, marketing, reception, and commentary.
Now Tumblr has, in one day, generated an entire metacontent universe around a film that doesn’t exist: Goncharov (1973), produced and/or, disputedly, directed by Martin Scorsese. It is spectacular, and exactly the kind of thing I got into blogging about movies for.
[update: I am told that Goncharov (1973) is, in fact, an absolutely real film. If it wasn’t, would it have an elaborate and exhaustive Google Doc mapping its history, production, plot, music, versions, and analysis? And there’s a poster? And then there’s all the fanfic. My apologies to Messrs JWHJ0715 and Scorsese.]