This post is for the archivists out there, and is inspired by putting away sweaters and Paul Soulellis's Rhizome post about zip files.
In September 2010 I wrote about what I called the Gala-as-Art Movement.
installation image of Untitled (#rank Gift Bag) via hyperallergic
In December I presented an expanded history of Relational Aesthetics For The Rich at #rank, Jen Dalton and William Powhida's Art Basel Miami Beach follow-up to #class. Both #rank and #class were done for Ed Winkleman Gallery. #rank was actually part of Seven, the independent satellite exhibition. I later put a poorly edited audio/slideshow version of the Gala As Art on Vimeo. I expect I will edit the transcript and images into book form as well.
I decided at the last minute to create an edition for the #rank event, and that the most appropriate form was a gift bag. I was reminded of how, staying true to its gift bag nature, I had not explained the edition, and had not identified it as an edition per se, even though, if you looked, there were clues. Up until now, this Hyperallergic photo of Veken and Jesse Lambert was the only public documentation of this edition.
Then I was putting some sweaters away this weekend, and I found a bag of leftover parts from editions that had gone uncollected after the event. I will now describe the edition, its elements, and its development.
The impetus for an edition was the gold-leaf chocolate lips dessert edition created by Kreemart for Marina Abramovic's The Artist Is Present after-gala. I put edible silver leaf on red wax lips, and repackaged them. I also bought edible gold leaf, which, having never bought it before, I found unexpectedly expensive. I tested with the silver and found it satisfying, but I did not return the gold.
The lips alone were insufficient, however, and thus the gift bag idea was reached. The color theme came from the silvered lips, which, as the colors of a Diet Coke can, also evoked the autobiographical. I wanted to add a tchotchke, like a LIVESTRONG bracelet, but the lead time was killing me.
I decided to publish the supporting media for the project the way Doug Aitken had made an artist book for his MOCA Happening. I thought of burning a bunch of DVDs, but I didn't want to get all designy. I thought of a customized USB stick, but again, I had too little lead time. These two objects merged into one, though, when I found a silicone bracelet with USB memory embedded. I signed and numbered the band, and named each drive with its edition number. I remember after the event, hearing people not realizing it was a USB stick, and thinking oh well, no one gets it, and no one will ever see it.
In the few minutes between finding these USB bracelets and opening one again, I imagined publishing the whole thing as an e-book, or a PDF. I'd remembered more texts and fewer videos. Which is why Soulellis's zip file art publishing stuck in my mind. But that's the beauty of zip-based publishing: it can take anything. And so they're here, as Gala-as-Art_Gift_Bag.zip. The contents are as seen in the screenshot above.
The bag also contained a card, in the format of a gala invitation, in which all the artists mentioned were listed as benefit committee members. I have not found the leftover stack of these cards, which were hastily and unsatisfyingly produced on the ground at some Kinko's in Miami Beach. But when I do, I will document it here.
The bags are similarly suboptimal, looking nothing like their pictures in the Oriental Trading Co. catalog. The silver mylar, however, is just right, and should be properly considered by future historians of the exhibition history of satelloons.
Untitled (#rank Gift Bag) is the second time I've introduced an artwork in the context of a presentation. Instead of site-specific, they're situation-specific. In each case, I took Cary Leibowitz's practice to heart, and signed something "so you won't throw it away." And yet even considering fluxus and James Lee Byars and the stuff I've got socked away in storage, I expect that few if any examples of either piece have survived in the wild. I also expect that it doesn't matter.
So while this doesn't reconstitute the works, and I'm not inclined to do anything with the leftovers, when it comes to ever discussing the works and their experience, I have changed my position on whether you really had to be there.
Gala-as-Art_Gift_Bag.zip [dropbox greg.org, 254mb]
Previously: An Incomplete History of The Gala-as-Art Movement [greg.org]
The Gala As Art As Slideshow [ibid.]
The Gala As Art, greg.org, at #rank 2010 [vimeo]
Why Ed Winkleman did #rank at the Seven Miami Art Fair [hyperallergic]
