ペプシ館 EXPO'70 Poster

pepsi_kan_poster.jpg
image via Morioka Yoshitomo's online syllabus of Art & Technology

I don't collect posters, I really don't. I just buy some. And then some more.

But when I saw the description of this poster in the Getty's E.A.T. archive finding aid, I knew I had to add it to the list:

Pepsi Pavilion
printed in Japan, Shunk-Kender photograph of interior of the mirror dome. It shows a rehearsal of the work by Remy Charlip, "Homage to Loie Fuller," performed at the opening ceremonies. The photograph is printed upside down to emphasize the three-dimensionality of the real image the concave mirror dome produced. Signed by all artist/engineer participants, unnumbered.
Signed or not, I have to track it down.

E.A.T.'s Pepsi Pavilion still kind of blows my mind, several years after I first fixated on it. And it only belatedly occurs to me that though the project was officially a failure, which E.A.T., Kluever, and Whitman were left trying to make the best of, there is a Japanese domestic perspective on it that remains largely unexplored, at least in the English-speaking world. I will have to look into that.

Meanwhile, it's almost enough to know that the Japanese term for Pepsi Pavilion is ペプシ館, pronounced Pepsi-kan.

Also, Remy Charlip's "Homage to Loie Fuller"? Do we even have a complete list of all the artists, happenings, programs, and performances that went unrealized when Pepsi cut off the cash?

Also, Shunk-Kender? Those guys really, really got around. Have we already done shows or books or something on them? Art History, I'm talking to you.

UPDATE WHOA, and I have heard back from Art History. At least I got her voicemail. Stay tuned.

Previously: E.A.T. it up: the Pepsi Pavilion at Expo 70 in Osaka
Q. was the Pepsi Pavilion art?

Since 2001 here at greg.org, I've been blogging about the creative process—my own and those of people who interest me. That mostly involves filmmaking, art, writing, research, and the making thereof.

Many thanks to the Creative Capital | Warhol Foundation Arts Writers Program for supporting greg.org that time.

comments? questions? tips? pitches? email
greg [at] greg [dot ] org

find me on twitter: @gregorg

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first published: April 3, 2011.

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