Gene Moore was the creative director for Bonwit Teller, and then from 1955, after Bonwit’s owner Walter Hoving bought it, for Tiffany & Co. next door. Moore hired Andy Warhol, among others, to create window displays along Fifth Avenue. Moore’s book was quoted by warholstars.org:
[Warhol] never pretended a difference between what he did to survive and what he called his art. To his credit, I think it was all the same to him. He was a very busy young man. I used Warhol’s art in several of my perfume windows at Bonwit’s. In July 1955, just before my work began at Tiffany’s, I made some wooden fences, and he covered them with graffiti for a series of windows. They were fun, full of a childish playfulness.”
I haven’t given two thoughts to those Warhol Fences in 20+ years, since seeing one at a Warhol fashion flotsam show at the Whitney. Which turned out to be a refabrication cooked up by Warhol Museum director Mark Francis? And which turned up again, alongside another one, in Adman, a 2017-18 show of Warhol’s commercial work.
Which, now I am actually kind of interested in bringing back destroyed artworks. And in Gene Moore and his artist colabos. And in the amazing vintage photos a reader just sent me of several more of Warhol’s window display perfume fences, which are awesome?
I can’t find it now, but someone, either Moore, or Dan Arje, the Bonwit’s assistant art director whose archive is now at the New School, said how easy it was to work on windows with Warhol. He never froze, never panicked, never stalled, but got right to work and cranked out that art. And these fences show it. They feel instant, sprung fully formed from the artist’s head–and pen–like a Keith Haring glowing baby.
Which isn’t the same as improvised or conceived on the spot. Installation views of the Adman show include sketches for the Miss Dior fence, so a lot of it was clearly worked out in advance. Credibly repeating one of these wall-sized drawings seems like it would be very hard. But I want to see those birds so bad I can taste it.
Previously, very much related: The Tiffany’s Windows of Matson Jones