
Jonathan Monk’s Billboard Book Project with Three Star Books has at least four iterations. It is a billboard entirely about the making of itself, both as a billboard and as a book. The first iteration’s billboard appeared in “Week 47 of Year 2009” in Paris, while the limited edition book, made of cut down billboards—and documentation of an installed billboard—is dated January 2010. Which makes the subthemes project management and the hermeneutics of verb tenses.
Also:

Three Star Books announces an immediate and surprising sequel to “The Billboard Book Project (Paris)”…During Monk’s recent sojourn for the launch of this project, the artist noticed that posters in the Paris Métro were occasionally covered with green printed paper during the interval between commercial advertisements.

The Billboard Book Project (Paris) — The Green Book is a companion book—though in a much smaller edition, so a companion to only a fraction—of offset printed monochrome green billboards.
There were The Billboard Book Projects in London and New York after this, and I’m happy for all involved. But it’s no disrespect to say—and I’m sure the fifteen people or institutions who own both Paris volumes will back me up on this—The Green Book is the project’s greatest aesthetic success.
Jonathan Monk at Three Star Books [threestarbooks]
Previously, related: Jonathan Monk Brooklyn Heights Streetview
Previously, unexpectedly related: Krisjan Gudmundsson, 200 Pages on Barnett Newman, 2001