When we last saw Luna Luna, the 1987 art amusement park recently reopened in Los Angeles after spending the last 37 years in a bunch of shipping containers in fields in Vienna and Texas, one thing seemed clear: Drake did not spend $100 million to buy it from its previous owners, the Stephen and Mary Birch Foundation.
But the $100 million price is sort of unfair, a cheat, a third-round shorthand that was meant to get repeated in the same breath as Luna Luna and Drake. When the NYT first half-reported on Live Nation’s project, introduced to them by the Mugrabis, of bringing Luna Luna to Drake, the figure was floated as the “overall investment” that was “approaching $100 million.” What if it was the Mugrabis who tracked down Luna Luna at the Birch Foundation’s ranchette, made a deal for it, and flipped it, Yves Bouvier-to-Ryobolovlev-style, for a nice profit?
The Birch Foundation’s 990 filings with the IRS show that they sold the Luna Luna assets in 2022 for $15 million, $1.8 million below the “market value” carried on their balance sheet. So they actually lost money on their collection of Basquiats, Harings, and their Hockney, Dali, and Lichtenstein pavilions, at least on paper. Not-for-profit indeed. But they did still get $15 million in cash, right? Where’d that go?
While trying to figure out the details of Luna Luna’s history between its hype launch in 1987 by André Heller, and it’s re-emergence with Live Nation & Drake, two sidebar stories kept jumping into view: the first is Heller’s near miss with forgery charges. Heller tried to turn a minor Basquiat drawing into a major “Basquiat Artwork” by collaging the artist’s little sketches for his Luna Luna monkey butt ferris wheel onto a crude Africanist frame. He sold the work, then scrambled to buy it back when the heat was on, and then tried to blow off the whole thing as a “prank.”
The second, is the giant WTF that is the Stephen and Mary Birch Foundation, and how did they end up with an agreement in 1990 to buy Luna Luna from Heller in the first place? We could ask André Heller, but I think the answer to the first question is also the answer to the second: the Birch Foundation is a giant pile of money and vast tracts of land under the complete and unaccountable control of one or two people who use it for what they want.
Continue reading “Art Carny, Part 2: Birch, Please”