Poetry using Google Adwords: One more non-traditional (at least by contemporary standards) medium for creative expression (besides ebay and amazon reviews, which I mentioned last week.) The difference with adwords, of course, is that it costs you money ($15/thousand views these days). This guy did it in April. I did it in February. 2001.
There are two creative elements of an ad on google, of course: the ad itself, and the keywords it appears on. To drive a little traffic to my site (and to amuse myself, really) I set an ad to appear on searches for “haiku.” It wasn’t that the site that has anything to do with haiku, it was Google’s adword format–which had launched at the end of 2000–which clearly resembled haiku:
to my cluster of sites
through keyword purchase
While editing this post, I found an interesting article from the Online Journalism Review on the emergence of text ads.
When my grandfather was still farming, the shed behind their house was where he parked his tractor and combine. It’s still where spare parts and empty grain bags hang at the ready and where tools fill the old kitchen cabinets.
This NYTimes article by Becky Gaylord talks about mens’ sheds in Australia. There’s apparently a book, Blokes & Sheds, by Mark Thomson, who’s quoted in the article. Some ideas I liked:
What looks like chaos to outsiders is easily deciphered by the master of the shed. A man can put down a wrench in his shed and know it will stay in the same spot until he moves it weeks, or even years, later…
Men speak of shed coal: layers of things that build up on the floor, shelves and workbench, reflecting the depth of their lives.
My video equipment’s out on loan for a music video, and I’ve been location scouting in DC for the last few days and haven’t been able to work on the movie at all. For cheap thrills, I’m flying out of National Airport this afternoon (good old Delta Shuttle), and will report any happenings of note.
[Just ignore the dates. There’s so much going on, I’m more than a little behind on the log.] On location, day 3 – We spent most of the day following around Chad, a 32-year old farmer in Mapleton. Along with his father, he works several hundred acres of land around town, including the fields he leases from my grandparents’ farm. Here’s what we spent the day shooting:
Changing the course of irrigation water: While the irrigation ditches we shot on Wednesday are concrete-lined with pop-out steel gates, the water Chad changed today was in a field with an unlined dirt ditch. He had hip waders as he took up and moved an 8′ plastic tarp that served as a dam, and then he used a shovel to close the 6 or so openings in the side of the ditch that allowed water to flow into the field. It was freakin’ (sic) hot (100+ degrees) with no shade. Jeff waded into the ditch to shoot, while I scampered along the bank, pushing through weeds with the boom mike (which is tethered to the camera), trying to keep up.
Feeding lambs in their pens: Completely deserving of their reputations as stupid animals (the theme of Babe notwithstanding), sheep are also extremely smelly. At least when they’re in pens where straw and their own manure make up the groundcover. They basically stampeded around behind each other, kicking up dust. Oh, and they licked the hell out of the lens, necessitating several midshoot wipedowns.
Cutting grain: We followed and rode along as Chad and his 10-year old nephew cut a field of grain with a combine (Check out ebay to see what a combine looks like.), which kicked up mad amounts of dust and chaff. Their field is located right across from a small subdivision, which was built on top of an alfalfa field. All in all, it was a hot, dirty, tiring day, and I felt like a total city poseur by the time it was over.
So after dinner, we went to Ream’s, a grocery/western wear store, and bought big silver belt buckles with our initials on them. (Sure put a stop to that whole “poseur” thing, let me tell ya).
On location, day 2 – Email still is spotty, dialup is only AOL. And it’s hot as heck (as they say around here in rural Utah). Shooting’s going well. We were up and out at 7 yesterday (Tues.) to pick up additional sound equipment (add a Sennheiser boom mike to the list of required gear.) and to find hay fields being cut, baled and loaded. (Note: It takes 3-4 days for cut hay to dry before it’s baled; hauling is a couple of days later, so to get the entire process, we have to shoot several different fields.) About 80% of the fields in Mapleton were cut and baled a couple of weeks ago, so it took a little longer to find fields in process. Everyone we asked was very accommodating, letting us shoot with no reservation; the first field of guys (hauling) also pointed us in the direction of other fields being cut that day. Everyone knew my grandfather, so they were happy to help out. Jeff, my friend on camera, is pretty good at assimilating, while I basically looked like a tornado had picked me up off the street in NYC and dropped me in the field. (Note to self: leave sandals at home.)
Today, (Wed.,) we’ve been shooting work on irrigation ditches, the network vital to farmers as they move water around the valley. There’s a water co-op here, which schedules each farmer’s allocation and timing. Sometimes, a farmer’ll have to be out in the middle of the night to route water through a series of locks across the valley to his field at a specified time. Today, though, the farmers we were shooting were working in the 100+ degree afternoon. We didn’t need our light kit, which is a plus… the camera’s rubber eyepiece cap fell into the fast-moving current of the ditch and shot away. We got it on tape. “That run right in front of your uncle Juan’s house [two miles away], so you could get it back,” chuckled the 80-something farmer we were following.
Tonight we’re off to shoot the workers in my other grandfather’s dry cleaning plant, then maybe going to the drive-in to see Planet of the Apes. IF we can log the tapes in time. Also, we’ve got to check the sound on one of our two mikes, so the levels sync up. Recording sound straight into the camera is easier and cheaper, but it gives you less flexibility when making changes later.
We’re here in Utah, shooting. Got in last night. Two points:
1) Having been on DSL at home for so long, I didn’t realize what a pain a dialup connection could be. Right now, I’m logged in through my grandmother’s AOL account. This can’t last.
2) It’s freakin’ hot (you can’t swear in Utah without turning major heads). Been running around picking up sound equipment, testing filters, fixing the eyepiece on the camera. If you don’t have a full time equipment person, it’s going to always take extra time fixing, adjusting, and finding missing pieces of stuff.
It’s two days before leaving for location shooting, and I’ve been wrapped up in myriad other responsibilities and projects that won’t resolve. The takeaway: I’ve been ten minutes late all day, and it’s made all the difference. (This phenomenon was portrayed in the Gwyneth Paltrow vehicle, Sliding Doors, which I didn’t see.)
Waiting in line for some free theater tickets from 6:10AM until 1:30, They handed out the last tickets 55 people in front of me, and the last cancellation vouchers 5 people in front. Basically, ten minutes late. Whatever, I had plenty of time to work through shot lists, which I can assemble into a full schedule for our 4.5-day shoot.
From Central Park, it was off to B&H Video, an institution in the professional video/audio world. The store is run by a phalanx of orthodox Jews, so it’s important to plan on NOT going there Saturday, when it’s obviously closed. That they also close early on Friday (to be home well before the sundown start of the Sabbath) isn’t news to customers, either. But who’d think they’d close at 2? Not me. I got there at 1:55, and five minutes into inputting my order of filters, polarizers, tapes, tape, and cables into the computer, the young guy helping me took off, leaving me hanging. So, back I go on Sunday…
PS Thanks for the encouraging response to the “launch” of this log. I hope it’ll be interesting for you. By far the most common question from readers is, “What’s the film about?” I’ve pointedly not put too much description of the “plot,” because right now there isn’t one. The subject, themes and ideas of the film should become more apparent (to you and me) as things move forward, but for now I can say that I’m planning to tell the stories of my grandparents, who are from the neighboring towns mentioned in my last post. Stay tuned, I guess, to see how that might be at all interesting as a movie.
First week of shooting is scheduled. We (the crew = Jeff and me, with another guy joining up on location) leave NYC for Salt Lake City next Monday and drive down to Mapleton. (The town has the rockin’ URL, Mapleton.org. It’s some Novell millionaires interspersed (or overlooking) the original farmers who built the town. Part of the Springville metropolitan area. Springville.org. These people were really on top of the domain registration thing…)
We’ll shoot through Sunday in and around Mapleton and Springville. There’s an art museum in Springville, thus, the nickname, Art City. Number of business listings with “Art City” in Springville: 21. [source: Anywho.com]